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Welcome To

Joy and Purpose Coaching ®

Parenting Coach & Coaching Community Builder


Joy and Purpose Coaching work with parents to prioritize their family's well-being, find their tribe, set clear boundaries, and enhance and strengthen their parenting skills by implementing easy, fun, and effective tools through awareness, action, responsibility, and accountability.


Joy and Purpose Coaching and Coaches Supporting Coaches founder, Donna Burfield, takes pride in developing a creative, joyful, and healthy partnership with her clients, whether they be parents or coaches, so they can focus on moving forward and towards their desired goals through brainstorming, reflection and lively discussions.

Our Partnership

Coaching is a unique partnership between two people, the coach and the client. The coach's role is to ask thought-provoking questions and create an environment that inspires them to maximize their personal and professional potential. It allows the client to find the answers from within, and become more aware of the options and the resources available to them.


This relationship is designed to facilitate the creation/development of

personal, professional, or business goals and to develop and carry out a plan for achieving those goals.

This is delivered in a non-judgmental and supportive environment which in turn stimulates you to reflect, inquire, acknowledge, apply SMART goals, and ‘take action’ where applicable in your life.


My pledge to you

As your coach, I will be there to see you and to hear you for the person you truly want to be. I will hold up that mirror and guide you to where you want to go. With that being said, I am not in the driving seat - YOU are. You are the expert of your life, no one else.

What is your role in our coaching relationship?

As the Client, you are responsible for and in control of:​

  • Setting the agenda and topic

  • How deep you want to dig

  • Identifying your goals

  • Implement the action steps agreed during the coaching session

  • Complete any additional tasks that have been agreed upon

  • Turning up to your appointments on time

  • Be as honest as you possibly can - this is a safe space

  • Breathe and enjoy this time - this is your time to be seen and heard

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Helpful hints

When having a clarity/coaching call please make sure you have as little disruption as possible (children/partner asking for your attention, pets needing let out, TV on in the background!!). You will get so much more out of our time together if you are in an environment where you feel comfortable and calm.



Using the GROW model

Blended Coaching Approach


  • What do you want?

  • What's your goal?

  • What's your current situation like?

  • Where are you now?



  • What options and obstacles do you have?



  • What choices are you willing to make to hit your goal?

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Hey there!

I'm Donna Burfield

Hi, I’m Donna, I am a certified and licensed Joy and Purpose Coach and an enthusiastic Coaching Community builder! I help empower and guide parents to prioritize their well-being, find their tribe, set clear boundaries, and enhance and strengthen their skills through implementing easy, fun, and effective tools and strategies. I also run a group for coaches in the UAE called, Coaches Supporting Coaches - Dubai, which focuses on building ethical practices & deliver in-person sessions where we support each other with our personal and professional development.

Before becoming a Joy and Purpose Coach I worked as a nanny, qualified Montessori teacher, freelance writer for parenting magazines, author of '365 days Family Activity Calendar', and a Secondary Learning Support Assistant. My experience and expertise come from my love of helping others and being a personal development enthusiast.


Client Success Stories

“Donna is an incredibly talented, natural coach. Her values-centered guidance challenged me to think beyond just my skills and focus more on finding my full potential that would capitalize on my passions and strengths. Her uplifting, positive, and fun personality makes her easy to open up to and wonderful to work with. She has not only been an amazing coach but also a great peer in the coaching program we attended together. Donna is truly one-of-a-kind, and I would recommend her to anyone looking for an energetic, talented, and deeply passionate coach.”

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Tarja Stephens 

“Donna is so very warm and inviting. I felt connected with her right away and that enhanced my trust. Her joyful presence made me call her Donna Joy because her smile is contagious. She was very engaging and genuinely interested and focuses on helping me get the best out of each coaching session. She listens attentively and is empathetic. She has a wealth of experience personally and professionally and a huge heart. She helped me balance my reflections and tap into my own solutions. I felt acknowledged, inspired, and empowered working with her. Thank you very much, dear Donna JOY.”


Marwa Nasser

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Get In Touch

If you have any questions or just want to reach out, then please get in touch.

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