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Frequently Asked Questions

  • 1. What is a Life Coach?
    A Life coach is usually someone who is qualified to partner with individuals who are looking to improve their personal and professional lives. ​ Life coaches are trained to be strong active listeners, ask thought-provoking questions, and offer you a psychologically safe space where you can be seen and heard for who you are and who you want to become. ​ Life coaches also support, motivate, challenge, and encourage their clients to set realistic goals and to implement strategies that will keep them moving forward.
  • 2. What is Life Coaching?
    Life Coaching is a profession that concentrates on the well-being of the whole person. It looks at all the areas in your life, such as health, relationships, finances, environment, family, etc., and helps you to create and sustain a more balanced, fulfilled, and richer life.
  • 3. What is a Business Coach?
    Business Coaches tend to be those who have corporate knowledge and experience, who are entrepreneurs or have grown a successful business themselves and will help navigate you through tactical solutions and strategies, whilst objectively seeing a company’s external and internal issues.
  • 4. Why did you become a Life Coach?
    The reason I became a Life Coach, or more to the point a Joy and Purpose Coach, was that no matter how hard things were in the past I always chose to see the opportunities available to me, the valuable lessons I was learning, but above all, I was tired of settling for things and people who limited me and brought me more pain than joy! ​ I love to laugh and when I was going through my divorce (I was living in the Middle East and my 3 children were still quite young), I realized I had lost my bubbly personality, my self-worth, confidence, and my joy for life. I didn't recognize the person I was becoming, and I didn't like it. So, I decided to reclaim my place back in this world and concentrate on anything that would move me forward. I became mentally, physically, and emotionally stronger and I started to get excited about all the opportunities I had yet to experience. ​ One thing has stayed constant and that is, I refused to play the victim. I chose a victor mentality instead and I realized if I could do it then others can too. I have dedicated the last 25 years to teaching, and I now hope to spend the rest of my years serving as a coach. ​ I am a Jay Shetty certified Life and Success coach! and I am an ACC accredited with the ICF (International Coaching Federation) ​
  • 5. How does Life Coaching work?
    Life Coaching follows a structured process incorporating key techniques that are used to facilitate personal well-being such as stress relief, self-worth, confidence, strategic planning, time management, and organization. Active listening, reflection questions, brainstorming, and coaching tools help you to stay focused, on track, and take ownership of the direction you want to go and the goals you want to achieve. ​ If you wish to know more then, please check out for information on the following: Demonstrates Ethical Practice, Embodies a Coaching Mindset, Establishes and Maintains Agreements, Cultivates Trust and Safety, Maintains Presence, Listens Actively, Evokes Awareness and Facilitates Client Growth. ​
  • 6. Why do people invest in a Life Coach?​
    There are many reasons why people invest in a life coach. Research shows that some common traits are the desire to change their current situation because they want to have a healthier home-work balance, be more productive, feel more confident going after that dream job, have more joy in their life, to have someone to brainstorm with who is impartial and a trusted third party who will keep them on track. ​ Contrary to belief having a Life Coach isn’t necessarily just for those who aren’t happy with a particular area of their personal or professional life. It could simply be because you are good at what you do, and you now want to get better at it. Partnering with a coach gives you the opportunity to put your wants and needs first, focus on the steps needed to get you to your goal, and allow you the freedom to explore options available to you regardless of how ‘far out there’ your ideas may be! ​ Coaches aren’t just for sportsmen and women, actors or singers. Here are a few people whom you may recognize that have Life Coaches – Oprah Winfrey, Hugh Jackman, Barak Obama, Richard Branson, Bill Gates. Even great coaches have coaches - Tony Robbins, Jay Shetty.
  • 7. What is the difference between Coaching and Therapy?​
    Counselors and therapists are required to hold a master’s degree or a Doctorate Degree and are trained to diagnose and treat people with mental health issues such as violence, substance abuse, personality disorders, chronic anxiety, and depression. Their focus is to unpeel your past traumas and heal the emotional pain associated with them. ​ Coaching focuses on where you are now and supports you in moving forward and towards a more fulfilled and balanced future. If you have or are currently suffering from any mental health issues, then please reach out to a mental health professional before approaching a Life Coach. If your therapist thinks that having a coach would complement your progress, then both parties can collaborate and build a support system around your needs.
  • 8. How do I choose a Life Coach?
    A coaching relationship must be based on trust and rapport. It is imperative that you feel safe, respected, and permitted to be vulnerable. It is crucial that you feel you can express yourself openly, fully, and safely with your coach. ​ There are many ways to find out if your Life Coach is certified and accredited. If a Life Coach says they are accredited then they will be on the accreditation website (ICF, AC, EMCC, etc). You can also look for Coach Training Schools for information and profiles. ​ If the coach doesn’t have a recognized certification or accreditation this doesn’t mean they aren’t experienced or good at their job, it just means that they are not bound by the global code of ethics. Regulating credentials, professional development, and professional conduct are becoming increasingly popular and essential. This ultimately protects you and the information you share. ​
  • 9. What happens during a coaching session?
    I use Solution Focused coaching which applies a positive approach towards change that laser focuses on what can be done. It promotes creativity, critical thinking, innovation, resourcefulness, and finding hidden strengths. ​ Snapshot of what a coaching session looks like: ​ Check-in on how you have been since our last session Celebrate your wins and acknowledge the challenges Establish what you would like to focus on for that session Set a goal that will move you forward/clarify or empower Predict any obstacles that may come in the way of you accomplishing your goal Explore the opportunities and resources that are available to you Review your action plan Discuss how you will hold yourself accountable Agree to close the coaching conversation when you feel you have actionable steps and deeper awareness of the topic/issue you brought to the session
  • 10. Are our conversations and my information confidential?
    All information about the coach/client relationship will remain strictly confidential except in very rare circumstances whereby decreed by law, i.e., where the court might issue a subpoena for the file or information. ​ Exceptions to confidentiality relate to circumstances such as intent to seriously harm someone, child abuse, thoughts of suicide, etc. Otherwise, all remaining information is kept confidential. ​ If you have been diagnosed with a learning difficulty or may suspect that this could be the case, then I encourage you to be open about it during our Clarity Call or Onboarding Call. This will enable me to really understand how I can support you better and for us to have a deeper discussion as to how you would like to be coached, your preference for structure and communication, and so forth. ​ This is a safe space, and it is important for you to see that how you are is a gift and together we can cater to your strengths and scaffold the challenges. Confidentiality and Non-Disclosure As Stated in Terms of Service During the course of the coaching services provided by Joy and Purpose Coaching & Consulting, you may have access to confidential and proprietary information. This includes, but is not limited to, materials, strategies, techniques, methodologies, and any other information disclosed by Joy and Purpose Coaching & Consulting. ​ Joy and Purpose Coaching and you agree to keep all such confidential information strictly confidential and not disclose it to any third party without the prior written consent of Joy and Purpose Coaching & Consulting. ​ Although we take reasonable steps to protect the information that you provide via this Platform, no system is 100% secure or error-free and neither is the Platform. We do not, and cannot, guarantee the security or accuracy of the information we gather. We take the protection of your information very seriously and employ measures through administrative, technical, and physical safeguards designed to protect information against loss, theft, misuse, unauthorised access, disclosure, alteration, and destruction.
  • 11. How long are the coaching sessions?
    1:1 Coaching sessions are typically 60 minutes long and my Group Mentoring Programs are 90-minutes. ​
  • 12. How many sessions will I need?
    Everyone's needs and goals are different as well as their commitment to change their current situation. For their to be a noticeable shift it is recommended for clients to have a minimum of 8-12 sessions. This allows us to build a strong relationship and to implement measurable goals. ​
  • 13. Where will our coaching sessions take place?
    I conduct my 1:1 Coaching sessions via Zoom or in-person and my Mentoring Programs via Zoom. ​ I have found that my clients tend to prefer this form of coaching as it gives them the flexibility to take the calls at home, work, coffee shop, or any other desired location. The other benefits to this are that you can have the camera on or off (handy if you want early morning calls, having a lazy day, and don’t want to dress up for your session), you don’t have to commute and deal with the traffic or fight for parking. Another perk or bonus to this is that you are not restricted to finding a coach in your hometown. I have clients from around the world who achieve fantastic results because it is less stressful, and they come to their sessions focused and prepared. ​ If you live in Dubai and want to meet face-to-face then I am happy to accommodate this at a premium rate. ​
  • 14. What do I need to prepare before my sessions?
    Make sure you have downloaded Zoom and the zoom link ready Give yourself a least 15 minutes on either side of a coaching session to get into the right frame of mind and to reflect. Find a quiet place and time when you will not be disturbed or distracted Switch off or silence any devices Bring a pen and paper to take notes Have a drink at hand
  • 15. How much does it cost?
    The going rate for Life Coaches in Dubai can range between AED 550-1200 per hour (approximately $150-$325). Coaching rates vary depending on experience, training, certification, and accreditation. Executive and Business coaches are more specific and will exceed the AED 1200 ($325) fee. ​
  • 16. How can I pay for the coaching packages?
    I accept bank transfers and for smaller specific packages I use Stripe
  • 17. What payment plans do you have?
    Payment Terms The services offered by Joy and Purpose Coaching & Consulting have a Package Fee that is denominated in Dirhams (AED), as indicated on the Joy and Purpose Coaching website. Please note that the pricing may be subject to updates periodically. While an approximate equivalent in US Dollars (USD) will be provided for reference only, it is advisable to verify the exact exchange rate before making a purchase. ​ Joy and Purpose Coaching & Consulting reserves the right to change the prices of the Package Fee and will notify you in writing if any changes are made. ​ The Package Fee is payable in full or in monthly installments and is deemed to be acceptance of this Agreement. Once payment has been made, you will gain access to the services provided by Joy and Purpose Coaching & Consulting. ​ Payments shall be made through the host’s website, platform, bank transfer or Stripe (SSL encryption - Secure Socket Layer), which can be accessed on the Joy and Purpose Coaching website or may be sent via a direct Stripe payment link. ​ In the event of non-payment or late payment, Joy and Purpose Coaching & Consulting reserves the right to suspend or terminate your access to the services provided until the outstanding payment is received. ​
  • 18. What is your cancellation policy?
    As the client, you are responsible for notifying me at least 24 hours in advance of the scheduled call/meeting if you cannot make the session. On other occasions, I will wait a maximum of 15 minutes before closing the session and you will be charged for the session. If, however, you turn up within those 15 minutes then this time will be included as part of the 60-minute session. Refunds and Cancellations As Stated in Terms of Service ​ We at Joy and Purpose Coaching & Consulting strive to provide high-quality coaching services and materials to our clients. However, we understand that there may be situations where a refund is necessary. This refund policy outlines the terms and conditions under which refunds will be considered. ​ Refunds for coaching services will be considered on a case-by-case basis and will only be granted where it has been proven that Joy and Purpose Coaching & Consulting has fallen short of the ICF & EMCC Global Code of Ethics. We encourage clients to communicate any concerns or issues they may have during the coaching process so that we can work together to find a satisfactory resolution. ​ In no circumstances will Refunds for digital materials, such as digital courses or e-books be given unless the client can demonstrate that the materials received are significantly different from what was advertised or if they encounter technical issues that prevent them from accessing or utilizing the materials. ​ To request a refund, the client must submit a written refund request to within 30 days of the purchase or completion of the coaching service, with their name, contact information and details of the purchase, specifying the reasons for the refund and providing the necessary evidence. ​ Refund requests will be evaluated by Joy and Purpose Coaching & Consulting on a case-by-case basis, taking into consideration the circumstances, evidence and reasons provided by the client. ​ The decision on whether to grant a refund and the amount of the refund, if any, will be at the sole discretion of Joy and Purpose Coaching & Consulting. ​ If a refund is approved, Joy and Purpose Coaching & Consulting will make reasonable efforts to process the refund within 14 days of the approval. ​ Refunds will be issued using the same payment method used for the original purchase unless otherwise agreed upon by both parties. ​ In certain cases, specific items may be designated as non-refundable. These items will be clearly identified at the time of purchase, and the refund policy will not apply to them. ​ If the client chooses to terminate the coaching services for convenience before completion, a refund may be considered based on the unused portion of the coaching services, as determined by Joy and Purpose Coaching & Consulting. ​ Joy and Purpose Coaching & Consulting reserves the right to modify or update this refund policy at any time. Any changes will be communicated to the client via email or through our website.
  • 19. What are the benefits of Personal Life Coaching?
    The benefits of having a Life Coaching are knowing you have someone that is 100% focused and dedicated to you achieving your goals and supporting you in having a more balanced and fulfilled life. It is my policy to have a maximum of 20 clients at any one time as I want to provide a quality Life Coaching experience. If you are prepared to invest in your future then I am prepared to give you my time, focus, and energy. ​ What you can expect Joy Direction Purpose Balance Growth Self-worth Confidence ​ You will also... Find your voice Cultivate a can-do attitude Make decisions quicker Gain more clarity Believe in yourself and your true potential Feel more energized Make fewer excuses
  • ​20. When can I start seeing results?
    How far you come along in this journey is determined by how much time and energy you put in. ​ You are the author of your biography. Awareness + Action = Results Decide how you are going to show up each day What level of engagement are you going to give to our partnership, your goal, your future? Growth has equal measures of being uncomfortable and success ​
  • 21. So, what’s my first step?
    If you are interested to learn more, grab a coffee and book a Clarity Call
  • 22. How do I book a Clarity Call?
    To book a Clarity Call all you need to do is go to my Calendly link and book a day and time that suits you. ​
  • 23. What happens if I want to stay on after my package finishes?
    After completing your coaching package and you wish to sign for a new package we will complete a new coaching agreement/contract. ​ You are not under any obligation to sign up for another package and if you want to experience other coaches then please feel free to explore. ​
  • 24. Term & Termination
    Term & Termination As Stated on Terms of Service There is no specified term for this agreement. Either party may terminate this Agreement for any reason by providing written notice to the other party. ​ In the event of termination for convenience, you may be entitled to a refund, subject to the refund policy specified by Joy and Purpose Coaching & Consulting. ​ Either party may terminate this Agreement for cause if the other party fails to perform its obligations under this Agreement and such failure continues for a period specified in this Agreement. ​ Termination for cause shall be effective immediately upon written notice to the other party. ​ Upon termination of this Agreement, your access to the coaching services and the materials provided by Joy and Purpose Coaching & Consulting shall cease. ​ The provisions of Sections 3, 4, 5, 6, and 7 of this Agreement shall survive the termination and continue to be binding upon the parties. ​ The Joy and Purpose website offers an annual payment model. Payments can be made in one lump sum (via Stripe or direct bank transfer) or in a payment plan of instalments if agreed upon. Monthly recurring instalments shall be deducted monthly (automatically) via the platform or services used at the initial payment. ​ You will be asked to confirm your email and address to access the purchase order, which will give you a summary of the information ordered, such as quantity, price, total and other details. If any of the information is incorrect it is your responsibility to notify us. Incorrect or false information may result in the rejection of your order.
  • 25. What do I do if I have a complaint?
    It is our aim to provide the best possible service and experience for all of our clients. However, if you have a complaint regarding any aspect of our service, please email us at and we will try to resolve it as quickly and efficiently as possible. If you are unsatisfied with the outcome then you may make a formal complaint or an appeal to the EMCC.
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