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Founder and Coach

Donna Burfield

Donna Burfield is a highly skilled and licensed Joy and Purpose Coach who specializes in helping parents prioritize their well-being, build supportive communities, and achieve a fulfilling and balanced life. With over 26 years of experience as an educator and a single mother to three children, Donna understands the challenges of achieving a healthy work/life balance. She believes that honesty, integrity, clear communication, a 'Flip it' mindset, and conscious embedding of joy in one's lifestyle are essential to achieving this balance.

Donna is also a respected leader in the coaching community, having founded Coaches Supporting Coaches - Dubai, a group that focuses on building ethical coaching practices and supporting each other's personal and professional development. She is a founding member of the Jay Shetty Certification School and has been trained at the Coach Transformation Academy. Donna continues to invest in her professional development and accreditation with the International Coaching Federation (ICF) and EMCC.


In addition to her coaching practice, Donna has extensive experience as a nanny, Montessori teacher, freelance writer for parenting magazines, author of the '365 Days Family Activity Calendar,' and a Secondary Learning Support Assistant. She brings this wealth of knowledge and expertise to her coaching practice, empowering clients with creative, fun, and effective tools and strategies to achieve their goals.

Through her travels to 50 countries, Donna has learned that joy is a way of life and does not have to come with a price tag. She incorporates this belief into her coaching approach, helping clients find joy and purpose in all aspects of their lives.


With Donna as their coach, clients can develop a healthy, happy, and productive work/life balance and achieve their desired goals with awareness, action, responsibility, and accountability.

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Donna's Journey

There comes a pivotal moment in our lives when we're faced with a situation that forces us to take stock and say, "Enough is enough!" We've all been there, and it's during these turbulent times that we're called to be resourceful, proactive, and determined to turn things around.

For me, that wake-up call came in the form of a failed marriage. It had a profound effect not only on myself but also on my children, and it was then that I realized I needed to rebuild my self-worth and confidence. I began asking myself some tough questions - Who am I? What legacy do I want to leave my children? Where do I start? What kind of person do I want to be? - and the answers weren't easy to come by. I felt overwhelmed, alone, and unprepared.

But I refused to give up. I set goals for myself - both personally and professionally - and became more aware of my strengths, emotions, and the people around me. I looked for opportunities to grow stronger mentally and physically, and I developed an action plan that would set me up for success.

This experience taught me that no matter how tough things may seem, we have the power to take control of our lives and shape our own destinies. It's up to us to be proactive, ask tough questions, and take the necessary steps to achieve our goals. And when we do, we'll emerge stronger, more confident, and more capable of handling whatever challenges come our way.

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Coaching Qualifications

  • Senior Certified Professional Coach (CTA-SCPC)

  • Coaching MBA - Jay Shetty Certification School

  • Tony Robbins - KBB & UPW

  • Life and Success Coach Certification - Jay Shetty Certification School

  • Happiness Life Coach Certificate

  • Jay Shetty Certification School Pathway Program

  • Neuroscience for Parents

  • Relationship Workshop Facilitator Certificate

  • Life Coach Business Masterclass Certificate

  • Parenting Teens Practitioner Certificate

  • Confidence Life Coach Certificate

  • Transformation Life Coach Certificate

Teaching Qualifications

  • CCET Certificate

  • SEND Diploma (Level 2, 3 & 4)

  • Adverse Childhood Experiences and Early Trauma Certificate

  • Adolescent Mental Health First Aid Course Certificate

  • Makaton Foundation

  • ADHD Diploma

  • Dyslexia Diploma

  • Asperger Syndrome Awareness Diploma

  • Autism Awareness Diploma

  • Cognitive Behaviour Diploma

  • Advanced Cognitive Behavioural Therapy Diploma

  • Positive Handling in Schools Certificate

  • Art Therapy Certificate

  • Anti-bullying and Prevention Certificate

  • Safe Guarding Young People Level 2

  • SENECA Certified Educator

  • Invigilator Training and Assessment Certificate

  • Montessori International Teaching Diploma

Fun Facts

  • Lived and traveled to over 50 countries

  • Worked in education 25+ years

  • Love being with children and animals - especially dogs

  • Cooking and dancing in the kitchen to good music

  • Boxing - my kind of meditation!

  • Singing - badly

  • Laughing - my favorite past time

  • Learning - always up for a challenge so I can do better, be better and serve better

Life Growth Lessons

  • Living in an alcoholic environment as a child

  • Narcissistic relationships

  • Divorce

  • Single parent

  • Autoimmune disease

  • Spinal surgery

  • Starting my own business in the Middle East

My Values

Family, Joy, Growth, Honesty, Integrity, Compassion, Variety/Adventure, Love & Connection

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