Founder and Coach

Donna Burfield

Donna Burfield is a certified and licensed Joy and Purpose Coach and an enthusiastic Coaching Community builder! She helps empower and guide parents to prioritize their well-being, find their tribe, set clear boundaries, and enhance and strengthen their skills through implementing easy, fun, and effective tools and strategies whilst obtaining a more, joyful, balanced, fulfilled, and enriched life both, personally and professionally. 


Donna also runs a group for coaches in the UAE called, Coaches Supporting Coaches - Dubai, which focuses on building ethical practices & deliver in-person sessions where we support each other with our personal and professional development.


Developing a creative, fun, and healthy partnership with her clients and coaches allows them to focus on moving forward and towards their desired goals through awareness, action, responsibility, and accountability.

A single mum for the last 9 years to her 3 children, plus 26 years as an educator, Donna believes the 4 secrets to achieving a healthy, happy, and productive work/life balance are:


  1. Honesty & Integrity

  2. Clear Communication 

  3. A 'Flip it' mindset

  4. Feeling ALIVE – Joy shouldn’t just be for special occasions; it needs to be consciously embedded into your lifestyle and mindset.


As a founding member of the Jay Shetty Certification School and trained at the Coach Transformation Academy, Donna continues to invest in her professional development and accreditation with the ICF.

Before becoming a Joy and Purpose Coach Donna worked as a nanny, qualified Montessori teacher, freelance writer for parenting magazines, author of '365 days Family Activity Calendar', and a Secondary Learning Support Assistant. Her experience and expertise come from her love of helping others and being a personal development enthusiast.

Laughing her way through 50 countries, Donna has traveled, worked, and met people from many different backgrounds, cultures, religions, and beliefs. During her travels, she soon realized that JOY does not have to come with a price tag but is a way of life.

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Donna's Journey

There comes a time in your life when you say, or should I say, shout, 'Far out! Enough is enough!' 


We've all been there - trust me. It is during this turbulent time that we actually get our brain into gear and do something about it, whether it's voluntary or not! This is when we become resourceful and proactive, determined to make good of a bad situation OR we give in and claim defeat, play the victim, or worse blame everyone else around us and society for our lives going down the drain.

One of those big wake-up calls was the demise of my marriage, because it had a profound effect on not only myself but my children, and for the first time in 16-years I was able to concentrate on rebuilding my self-worth and confidence.


Who am I ?... What legacy do I want to leave my children? ... Where do I start? ... What and who do I want to be? These were some of the questions crashing around in my head. I felt overwhelmed, alone, and unequipped.


So I took action by setting goals for myself both personally and professionally. I became more aware of my strengths, emotions, and those that were around me. I looked for opportunities to grow stronger mentally and physically. Finally, I put all my findings into an action plan that would set me up to succeed.

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Coaching Qualifications

  • Senior Certified Professional Coach (CTA-SCPC)

  • Coaching MBA - Jay Shetty Certification School

  • Tony Robbins - KBB & UPW

  • Life and Success Coach Certification - Jay Shetty Certification School

  • Happiness Life Coach Certificate

  • Jay Shetty Certification School Pathway Program

  • Neuroscience for Parents

  • Relationship Workshop Facilitator Certificate

  • Life Coach Business Masterclass Certificate

  • Parenting Teens Practitioner Certificate

  • Confidence Life Coach Certificate

  • Transformation Life Coach Certificate

Teaching Qualifications

  • CCET Certificate

  • SEND Diploma (Level 2, 3 & 4)

  • Adverse Childhood Experiences and Early Trauma Certificate

  • Adolescent Mental Health First Aid Course Certificate

  • Makaton Foundation

  • ADHD Diploma

  • Dyslexia Diploma

  • Asperger Syndrome Awareness Diploma

  • Autism Awareness Diploma

  • Cognitive Behaviour Diploma

  • Advanced Cognitive Behavioural Therapy Diploma

  • Positive Handling in Schools Certificate

  • Art Therapy Certificate

  • Anti-bullying and Prevention Certificate

  • Safe Guarding Young People Level 2

  • SENECA Certified Educator

  • Invigilator Training and Assessment Certificate

  • Montessori International Teaching Diploma

Fun Facts

  • Lived and traveled to over 50 countries

  • Worked in education 25+ years

  • Love being with children and animals - especially dogs

  • Cooking and dancing in the kitchen to good music

  • Boxing - my kind of meditation!

  • Singing - badly

  • Laughing - my favorite past time

  • Learning - always up for a challenge so I can do better, be better and serve better

Life Growth Lessons

  • Living in an alcoholic environment as a child

  • Narcissistic relationships

  • Divorce

  • Single parent

  • Autoimmune disease

  • Spinal surgery

  • Starting my own business in the Middle East

My Values

Family, Joy, Growth, Honesty, Integrity, Compassion, Variety/Adventure, Love & Connection