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Protecting Your Clients and Your Reputation: Considerations When Recommending Another Coach

An ethical coach’s number one priority should always be their client’s well-being. When recommending another coach to your clients or network, you want to ensure that you are recommending someone who will provide quality services and reflect positively on your reputation. Here are some things to consider when recommending a coach:

Credentials and Qualifications:

Ensure that the coach you are recommending has appropriate qualifications and credentials for the type of coaching they provide. This includes verifying their training, certifications, and any relevant licenses.

Legal Compliance:

Ensure that the coach you recommend operates within the bounds of the law, including compliance with any relevant regulations or laws (business license/registration which is in line with the wellness/coaching/mentoring industries)

Ethical Standards:

Check that the coach you are recommending operates with integrity and follows ethical guidelines.


Research the coach's reputation within the coaching community and among clients. Look for reviews, testimonials, and feedback from previous clients, colleagues, and peers. Ensure that the coach has a track record of providing quality services and achieving positive results.

Values and Principles:

Ensure that the coach you recommend shares your values and principles regarding coaching and client care.

Availability and Capacity:

Before recommending a coach, consider their availability and capacity to take on new clients. You don't want to recommend a coach who is too busy or unavailable, which could reflect poorly on your reputation if clients have a negative experience.

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